In 1777, French engraver Demaison published cards with greetings
for people to send through the post but they were not well recieved
as people were wary of others reading about their personal affairs.
Nevertheless, the earliest known picture postcard as we may
recognise it today was sent by the writer Theodore Hook to himself
in 1840. The card features a hand painted design, and was likely
meant as a practical joke as his design was a caricature of postal
workers.
The idea of efficient, open correspondence was put forth by many
others across the decades, but due to logistics or privacy issues,
the idea of postcards did not truly break through until the late
1800s. In 1869, the Austro-Hungarian post office accepted a
proposal from Dr Emanuel Herrmann (a professor of Economics from
Vienna) from an article he wrote in the Neue Freie Presse. His
recommendation was put into practice the plain brown Correspondenz-Kartes that had just
enough space for an address and a short message.
By the 1880s, many postcards began to be printed with small
sketches or designs on the message side and their popularity
skyrocketed around the turn of the century. Postcards became like
text messages, with postal workers often doing up to 12 daily
pickups and deliveries in large cities.
With technology making it easier to connect with our loved ones
instantaneously, post cards no longer hold the same appeal as they
once did. However, for many people, postcards are still sought
after as souvenirs of happy travels and outings.
This online exhibition showcases postcards of Ayrshire
throughout the decades: from popular Burnsiana, to local
bucolic scenes.